4.5×revenue in a year
Advertising for a built-in kitchen appliance maker.
The routine
is automated.
The decisions
are not.
About
Seventeen years in advertising — client side, agency, ad platform, my own practice. The machine drafts, exports and reads what nobody has time for. What to build, what to drop and what to defend is mine to answer for. I set the pace; the machine keeps up.
How I work
Three principles, in any role.
01
Experience is a hypothesis
Seventeen years give a fast guess, not the right to skip the check. I once closed a category I had proposed myself.
02
I work with AI, not for it
AI takes the routine, the judgement stays mine. Nothing it produces leaves my desk unchecked.
03
The brief is rarely the problem
A directory of 102 service centers looked like a catalogue. It was routing, and naming that early was most of the work.
Cases
Five decisions, each named by its result.
20 daysfrom first commit to a live site
A second website for a fire-safety company, fifteen years after the first: a knowledge base instead of a brochure site.
102service centers in one system
Nationwide partner platform for HP® and HPE®.
13,000+views of the research
Market analytics for an SMB conference.
6 daysfrom a blank page to a live landing
MVP launch and market validation for a home-use cosmetic device: the page brought the first sales.
Testimonials
What people say about working with me.
“I had the pleasure of working with Maxim on several digital marketing projects across Cyprus, the UK, Thailand, and Texas. What stood out most was Maxim's ability to quickly adapt to new challenges, communicate effectively with clients, and take ownership of difficult tasks. He consistently delivered work on time and remained proactive throughout the projects.”
LinkedIn recommendation · June 2026
Alina LisinaFounder @ BlueWhite Marketing Agency
“Maksim built our first website in 2009, and that is when customers started coming from search, with no ad budget at all. Fifteen years later I called him again and asked for the same thing. He would not repeat it: people search for an answer, not a contractor, he said, and instead of a brochure site he built a knowledge base with code-compliant calculators and forms. Alone, in three weeks. I edit prices and texts myself now, and every request lands in one queue. Search is only starting to find the new site, but I already know who to call the third time.”
Client testimonial · October 2026 · translated from Russian
Alexey ChashnikHead of DORADO Group, fire safety, St. Petersburg
Experience
Client side, agency, platform.
Same market, four seats
Four seats on one market: I have seen the ad platform from the client side, from an agency and from inside.
AdTech & advertising platform
2021 — now
Since July 2026
Project Manager, recommendation product
I own recommendations end to end: method, thresholds, weights, specification, acceptance. Five parallel directions.
- Five parallel directions: search-demand taxonomy, ad-account audit recommendations, an industry report, offer quality and season planning.
- Own a recommendation end to end: method, thresholds, weights, its place in the product. Write the specification, then accept the result.
- Design and revise the category taxonomy across eight industries and defend the borders with neighbouring ones.
- Run approvals across analytics, product validation, design and translation.
2021 — 2026
Senior Advertising Product Specialist, Growth & Client Development
Growth and analytics for several hundred SMB advertisers: one advertiser's ad investment grew eight-fold, and an industry study I authored became a conference talk whose recording has been watched 13,000+ times.
- Growth and analytics for a portfolio of several hundred SMB advertisers.
- Grew one e-commerce advertiser's monthly ad investment eight-fold on a structured growth plan.
- Met quarterly portfolio targets and was promoted to Senior.
- Authored the industry study on search demand behind a conference talk; the recording has been watched 13,000+ times.
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Performance marketing agency
2019 — 2021
Team Lead, Digital Advertising
Grew from specialist to team lead, owning delivery quality and the agency's paid-acquisition expertise, and hired and trained around five specialists.
- Grew from specialist to team lead, owning delivery quality, team growth and the agency's expertise in paid acquisition.
- Hired and onboarded around five specialists. Built and delivered the internal training on paid search.
- Recognised as the agency's top specialist, then top team lead, on internal reviews and team feedback.
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Fitness club network, 60+ locations
2018 — 2019
Digital Marketing Specialist
Launched a VR studio end to end and rebuilt the landing pages where the funnel leaked, with conversion up 1.5–2×.
- Launched a VR studio end to end: landing page, gamification, acquisition strategy, first customers.
- Rebuilt landing pages after diagnosing where the funnel leaked. Conversion up 1.5–2x across the pages, and up to 4x on the strongest one.
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B2B IT integrator
2013 — 2018
Advertising Project Manager
Designed and launched a platform uniting 102 service centers across 55 cities into one intake and routing system.
- Owned user scenarios, interface prototypes and requirements for a nationwide service-center aggregator.
- Created an award-winning ad campaign for a data center.
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Security tech company
2009 — 2013
Head of Digital
Built client acquisition from zero, with website, SEO, paid search and funnel as one channel, and took the main business lines to top-10 search rankings.
- Built the client-acquisition function from zero: website, SEO, paid search and funnel as one channel.
- Took key business lines to top-10 search rankings, making it the primary source of demand.
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Alongside the platform role
Independent practice · 2026 — now
Independent performance and growth work
Own practice, international clients
Hands-on performance work for clients across Europe and the US through my own company in Serbia: Google Ads, Meta Ads, SEO and generative engine optimisation.
- Every account run by me, with no subcontractors.
- Run and optimise end-to-end campaigns in Google Ads and Meta Ads, direct and through a performance agency.
- Drive SEO and generative engine optimisation, with AI tooling built into the working process.
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Background
Specialist degree, Publishing & Editing·Project management, Yandex Practicum·Two Netology diplomas with honours·UX/UI, Bang Bang Education
Seven programmes since 2012, listed below.
Degrees & university programmes
2017
Digital Marketing
St Petersburg State University of Economics
2012
Specialist Degree, Publishing & Editing
Peter the Great St Petersburg Polytechnic University
Certifications
2025
UX/UI Design
Bang Bang Education
2023
Project Management
Yandex Practicum
2020
Advanced Tilda course
Tilda Publishing
2019
Contextual Advertising
Netology, with honours
2018
Web Analytics
Netology, with honours
Languages
Russian – native
English – working proficiency
Serbian / Croatian – conversational
Tools
Design work